Privacy Policy

Privacy Policy

The company premium barefoot s.r.o., Company ID (IČO): 21076430, VAT ID (DIČ): CZ21076430, with its registered office at Palackého 9, 110 00 Prague (hereinafter referred to as the „Controller“), processes personal data in accordance with applicable legal regulations, in particular Regulation (EU) 2016/679 of the European Parliament and of the Council (GDPR).

The protection of personal data is important to us, and we ensure that your data is processed securely and protected against misuse.

This document explains what personal data we process, for what purpose, on what legal basis, to whom we transfer it, and what rights you have in connection with the processing of personal data.

1. What Personal Data We Process

We process, in particular, the following personal data:

  • Identification data – first name and surname.
  • Contact details – e-mail address, telephone number, delivery and billing address.
  • Order and purchase data – ordered goods and services, delivery and payment methods, data regarding complaints (claims) and returns of goods.
  • Customer account data – saved addresses, order history, and account settings.
  • Communication data – communication with customer support via e-mail, chat, or telephone.
  • Website behavior data – visited pages, clicks and movement on the website, IP address, basic technical information about the device, cookies, and similar technologies.

2. Why We Process Personal Data

We process personal data primarily for the following purposes:

  • Order processing and performance of the contract – processing the order, delivering the goods, and communicating with the customer.
    Legal basis: performance of a contract.
  • Complaints, returns, and customer support – resolving complaints, returning goods, and providing customer service.
    Legal basis: performance of a contract and legitimate interest.
  • Compliance with legal obligations – accounting, tax, and other statutory obligations.
    Legal basis: compliance with a legal obligation.
  • Protection of rights and fraud prevention – resolving disputes, debt collection, system protection, and prevention of misuse.
    Legal basis: legitimate interest.
  • Marketing and commercial communications – sending information about products, news, promotions, and personalization of offers.
    Legal basis: legitimate interest in the case of existing customers, or consent where required.
  • Analytics and website improvement – measuring traffic, evaluating website functionality, and improving services.
    Legal basis: legitimate interest or consent where required.

You can refuse the sending of commercial communications at any time via the link provided in the e-mail or by contacting the Controller.

3. Cookies

We use cookies and similar technologies on our website.

We use, in particular, the following types of cookies:

  • Necessary cookies – ensure the proper functioning of the website.
  • Analytical cookies – help us measure traffic and improve the website.
  • Marketing cookies – used for personalizing offers and displaying relevant advertising.

We use necessary cookies without your consent. We use other cookies only on the basis of your consent. You can change your cookie settings at any time via the cookie settings interface on the website.

4. To Whom We Transfer Personal Data

Personal data may be transferred, only to the extent necessary, to the following categories of recipients:

  • Carriers / Delivery services – PPL, GLS, Zásilkovna (Packeta).
  • Payment service providers – PayPal and payment gateway providers for card payments, Apple Pay, and Google Pay.
  • Marketing and technology partners – Google, Seznam.cz, Meta, Heureka, Smartsupp, Ecomail.
  • Internal systems and ERP – Simplia.
  • Logistics and returns – Authentica Fulfillment, Retino.

These partners process personal data only to the extent necessary to fulfill the given purpose and on the basis of an appropriate contractual relationship.

5. Transfer of Personal Data Outside the EU

Some of our partners, such as Google or Meta, may process personal data outside the European Economic Area.

In such cases, personal data is transferred only if an adequate level of protection is ensured, in particular through the standard contractual clauses of the European Commission or other mechanisms in accordance with the GDPR.

6. How Long We Retain Data

We retain personal data only for the period necessary to fulfill the purpose for which it was collected, in particular:

  • for the duration of the contractual relationship,
  • for the period stipulated by legal regulations,
  • for the period necessary for the protection of our rights and legitimate interests.

7. Your Rights

In connection with the processing of personal data, you have, in particular, the following rights:

  • the right of access to personal data,
  • the right to rectification of inaccurate or incomplete data,
  • the right to erasure (right to be forgotten),
  • the right to restriction of processing,
  • the right to data portability,
  • the right to object to processing,
  • the right to withdraw consent to processing at any time, if the processing is based on consent,
  • the right to lodge a complaint with a supervisory authority.

8. Contact

In all matters relating to the protection of personal data, you can contact us at:

e-mail: info@premiumbarefoot.com
telephone: +420 223 013 609

9. Supervisory Authority

You have the right to lodge a complaint with the supervisory authority:

The Office for Personal Data Protection (Úřad pro ochranu osobních údajů)
Pplk. Sochora 27
170 00 Prague 7
Czech Republic

10. Effectiveness

These terms and conditions shall become effective on March 26, 2026.