naBOSo.cz in the Media
Czech media on the barefoot revolution and naBOSo – why walking barefoot isn't just a trend, but the future of healthy movement.
e15.cz 9 May 2026
The barefoot boom in the Czech Republic is starting to hit turbulence. Demand for the shoes is strong, but the oversaturated market is already claiming its first victims
The domestic market has grown significantly, but too many players are entering it. In April, Premium Barefoot acquired the e-shop and stores of naBOSo.cz and is aiming for a turnover of CZK 300 million.
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CzechCrunch 3 April 2026
Shake-up in the Czech barefoot market. Smaller player absorbs bigger e-shop, as the former underwear king also invests
Premium Barefoot has acquired the Naboso.cz brand and e-shop. Ruslan Skopal, founder of Trenýrkárna, is joining the project – the company is aiming to become the market leader.
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CzechCrunch
A popular barefoot project has collapsed. "Many think I'm the bad guy, but you can't run a business without profit," says investor
The story of how the barefoot market really works. Consolidation continues – only those who can combine a passion for barefoot with a functioning business will survive.
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Forbes.cz 13 May 2026
Naboso changes hands. The company has been bought by Premium Barefoot, with the founder of Trenýrkárna also getting involved
Forbes on the biggest deal in the Czech barefoot market. Jan Chalupný's Premium Barefoot is taking over the naBOSo brand, and with investor Ruslan Skopal plans further growth.
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iDNES.cz 14 April 2026
The trend towards natural walking is growing. A well-known barefoot brand changes hands
One of the most-read news websites in the Czech Republic on the growing popularity of barefoot footwear, and what the merger of naBOSo with Premium Barefoot means for customers.
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Lupa.cz 2 April 2026
A major e-commerce barefoot player is growing in the Czech Republic, with Ruslan Skopal of Trenýrkárna coming on board
A leading Czech website covering e-commerce and online business reports on the emergence of a strong player combining Premium Barefoot, naBOSo, and experience from Trenýrkárna.
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Seznam Zprávy 7 May 2026
Enforcing the law is difficult, say customs officers. New tariff could add CZK 75 to the price of goods
The most-read news website in the Czech Republic on the new tariff on low-value parcels from Asia – and what the change means for Czech e-shops and customers alike.
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Lidovky.cz 12 June 2026
Cheap goods from Temu are about to get more expensive. The EU has imposed a new tariff from July
A serious daily newspaper on the end of duty-free parcels from Chinese e-shops, and why a fairer market is good news for Czech sellers of quality footwear.
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Prozeny.cz 13 June 2026
Walking: the secret weapon for longevity that doctors swear by
The most-read women's website in the Czech Republic on why regular walking helps both the heart and the brain – and how natural movement is becoming the foundation of a healthy lifestyle.
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Forum24.cz 12 May 2026
Barefoot shoes: healthy hit or overrated trend? Experts have the answer
A balanced expert view of barefoot footwear – what studies say about strengthening the feet, stability, and natural foot strike.
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Finmag.cz 16 June 2026
He sold Trenýrkárna after 17 years. "I started out with 14,000 crowns in my pocket," recalls Skopal
An in-depth interview with Ruslan Skopal – on the early days of Trenýrkárna, selling the company, and why his next journey leads into the world of barefoot footwear.
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TV Nova 21 May 2026
Chinese companies can bypass tariffs through European warehouses, expert warns
A 25-minute in-depth interview with Ruslan Skopal on the live broadcast TN Live about the impact of the new tariffs and the future of Czech e-commerce.
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Czech Television 21 June 2026
Události, komentáře: New tariff on parcels from Asia from 1 July
Appearance on Czech Television's prestigious discussion programme covering the new tariffs on parcels from third countries and their impact on the Czech market.
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"The Czech Republic has an above-average number of barefoot brands per capita and a high level of innovation."
— Petr Exnar, President of the Barefoot Footwear Association
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