Czech media on the barefoot revolution and naBOSo – why walking barefoot isn't just a trend, but the future of healthy movement.

The domestic market has grown significantly, but too many players are entering it. In April, Premium Barefoot acquired the e-shop and stores of naBOSo.cz and is aiming for a turnover of CZK 300 million.
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Premium Barefoot has acquired the Naboso.cz brand and e-shop. Ruslan Skopal, founder of Trenýrkárna, is joining the project – the company is aiming to become the market leader.
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The story of how the barefoot market really works. Consolidation continues – only those who can combine a passion for barefoot with a functioning business will survive.
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Forbes on the biggest deal in the Czech barefoot market. Jan Chalupný's Premium Barefoot is taking over the naBOSo brand, and with investor Ruslan Skopal plans further growth.
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One of the most-read news websites in the Czech Republic on the growing popularity of barefoot footwear, and what the merger of naBOSo with Premium Barefoot means for customers.
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A leading Czech website covering e-commerce and online business reports on the emergence of a strong player combining Premium Barefoot, naBOSo, and experience from Trenýrkárna.
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The most-read news website in the Czech Republic on the new tariff on low-value parcels from Asia – and what the change means for Czech e-shops and customers alike.
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A serious daily newspaper on the end of duty-free parcels from Chinese e-shops, and why a fairer market is good news for Czech sellers of quality footwear.
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The most-read women's website in the Czech Republic on why regular walking helps both the heart and the brain – and how natural movement is becoming the foundation of a healthy lifestyle.
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A balanced expert view of barefoot footwear – what studies say about strengthening the feet, stability, and natural foot strike.
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An in-depth interview with Ruslan Skopal – on the early days of Trenýrkárna, selling the company, and why his next journey leads into the world of barefoot footwear.
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A 25-minute in-depth interview with Ruslan Skopal on the live broadcast TN Live about the impact of the new tariffs and the future of Czech e-commerce.
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Appearance on Czech Television's prestigious discussion programme covering the new tariffs on parcels from third countries and their impact on the Czech market.
Watch the recording →Try on barefoot shoes in one of our stores and discover why thousands of customers trust them.
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